SAHAR

Sahar was born from the union of symbol and essence: its name in Arabic means “dawn,” and the brand speaks of beginnings, light, and purpose. The challenge was to preserve elegance and simplicity while integrating a sun into one of the letters, creating a unique and recognizable gesture. With that goal, I designed a bespoke typographic wordmark and built the identity system with its versions and key applications, bringing everything together in a brand guidelines manual to ensure consistency and long-term growth. The result is a luminous, serene, and distinctive identity: jewelry with intention, a light that rises from within.